SoccerToday offers a qualified audience dedicated to soccer and an active lifestyle. Our readers are players, coaches, trainers, tournament directors and of course the families involved in our favorite sport.
With relevant coverage that goes deeper than the score, SoccerToday’s editorials examine soccer’s road ahead. With over 50K LIKES on Facebook and a highly engaged social media audience, SoccerToday provides an exceptional reach into the soccer fan and family in the USA. Coaches, Players, Parents and Directors all read SoccerToday.
SoccerToday reaches the heart of the American soccer community and delivers millions of impressions per month.
EDITORIAL MISSION
SOCCER: To offer soccer players, coaches, parents and, of course, fans honest and real, agenda-free reporting with diverse points of view. With great pictures and exclusive interviews, SoccerToday reaches America’s heart of soccer.
SoccerToday is the voice of soccer in America.
More than reporting just the scores, our coverage of Youth, Women’s and Men’s Soccer goes deeper into action to reveal what is really going on in the game and how the players and coaches arrived to that moment.
Here is an example of SoccerToday’s interactive marketing partnerships with professional and youth soccer clubs
SoccerToday’s great Columnists share their perspectives along with our special Advice from the Pros and News on Nutrition, Soccer Locker new product reviews, Soccer Lovers’ Guide to Soccer Books and other special features — reach our audience and engage them in unique ways.
Subscriber email list is nearly 225,000 soccer players, coaches, tournament directors and parents all across America.
SoccerToday AUDIENCE:
Athletic and active our SoccerToday readers are engaged and interactive. Our social media posts create conversations. Our readers are all across America and beyond.
Here is an example of SoccerToday’s reach on Facebook – SoccerToday’s Facebook page reaches over ONE MILLION people per month:
Here is a map of 2016 readership in the USA from Google Analytics.
Top State Markets are: California, Texas, New York, Illinois, Florida, New Jersey, Pennsylvania, Washington, Ohio and Virginia.
Top Metro Markets: LA, NY, San Diego, San Francisco, Dallas, Seattle, Chicago, Washington DC, Atlanta, Boston, Philadelphia, Sacramento, Houston, Detroit, Portland, Salt Lake City, Phoenix, Pittsburg, Denver, Charlotte, Cleveland, Miami, St. Louis and Columbus.
Here are some samples of articles posted on our SoccerToday Facebook:
And here is a Facebook post on Paul Breitner:
Power of social media on SoccerToday
SoccerToday FUN FACTS:
Over 70% of readers read us on their phones or tablets. Of this percentage …
68% read SoccerToday on their iPhones
7% read SoccerToday on their iPads.
Over 150,000 people read our #1 article – Identifying A Developmental Saboteur in Youth Soccer
Readers read this article for an average of more than 7 minutes
Average time spent reading articles: Nearly 4 minutes
SoccerToday Homepage was the second most popular page followed then by
Parents On The Soccer Sideline
Nutrition Tips For Traveling Soccer Players
SoccerToday eBlast Newsletter Subscriber base as of 8.02.16: 189,131 – January 2017 our subscriber list had grown to 242,862
SoccerToday Open Rates exceed Sports Industry standards
Advertisers: Geo Targeting available
Top Five Acquisition Channels:
Social Media – SoccerToday has nearly 50,000 LIKES on Facebook
Direct
Organic Search
Referral
email
SoccerToday AD RATES:
Digital Ads can be purchased by CPM (Cost per Impressions – advertising cost per thousand views,) CTR (The click-through rate) or on a Monthly Rate (the easiest way to buy digital advertising.)
SoccerToday Advertising Discounts:
Recognized Ad Agencies: 15%
Only one discount can be applied to any insertion order.
Please request more information by calling 858-531-8300 or by email.
SoccerToday AD OPTIONS:
We offer a wide selection of creative and marketing options including digital and newsletter ads, sponsorships, social media partnerships and interactive campaigns to reach into your audience. Geo-Targeting is also available as are Site Take-Overs.
We off all IAB ad sizes (such as Extra Large Skybox Branding Ads 970×250) are available upon request but our clients usually select:
Additional Ad Information and Marketing Options:
Splash Welcome: Transitional Ad Skin 7 seconds overlay, opaque coverage of homepage with center ad
Video Ad option
Site Take Over – gain 100% share of the voice for all video and display ads
Strong Social Media Support:
Plus excellent pickup coverage of SoccerToday’s soccer news articles:
Linked In – Diane Scavuzzo ranks in the top 2% for profile views among soccer connections; ranking #123 out of 11,957 soccer connections.
Please note: Ad Pricing may be changed at any time.
