With relevant coverage that goes deeper than the score, SoccerToday’s editorials examine soccer’s road ahead.
SoccerToday offers a qualified audience dedicated to soccer and an active lifestyle. Our readers are 16+ players, coaches, trainers, tournament directors and of course the Soccer Moms, Soccer Dads and families involved in our favorite sport.
Advertise with SoccerToday
SoccerToday reaches the heart of the American soccer community and delivers millions of impressions per month.
Cultivating the most influential soccer communities. SoccerToday connects key brands to our readers and drives real impact by creating deep relationships with our soccer world.
Why Advertise with Us?
Create Impact: SoccerToday offers diverse advertising opportunities tailored to maximize your brand’s visibility and impact.
- Targeted Audience: Connect with a dedicated community passionate about soccer at all levels.
- Extensive Reach: Benefit from our substantial online traffic and a weekly newsletter with over 150,000 subscribers.
- Flexible Options: Choose from various ad formats and placements to suit your marketing objectives.
Advertising Options
1. Sponsorship Advertising
Maximize impact by combining display advertising with tailored editorial features, newsletter visibility, and targeted social media campaigns. Please speak with our sales team to customize a program.
2. Display Advertising
Enhance your brand’s visibility with strategically placed banner ads across our website.
Sample of high-impact Billboard ad unit in Article
Available Ad Sizes:
- Medium Sidekick Rectangle (300×250): Ideal for sidebar placements.
- Large Rectangle (300×600): Offers greater visibility in content areas.
- Billboard (970×250): High-impact placement in articles for maximum exposure.
- Leaderboard (728×90): Prominently positioned at the top or bottom of pages.
- Newsletter: Multiple size ad units available.
| Ad Unit Name | Fixed Size | Initial Load | Ad Placement |
| Medium Sidekick Rectangle | 300×250 | 150 | Sidebar & Homepage |
| Portrait | 300×1050 | 250 | Sidebar & Homepage |
| Billboard | 970×250 | 250 | Articles & Homepage |
| Leaderboard | 728×90 | 150 | Articles & Homepage |
| Wallpaper / Site Takeover | Multi | Varies | Comprehensive Site Placement |
Sample of high-impact Medium Sidekick Rectangle ad unit on Homepage
SoccerToday Ad Unit Pricing Models:
- Monthly Rate: Fixed cost for consistent exposure (single ad unit) starts at $1250. Monthly packages (multi-unit ad insertion) begin at $3,500 to $10,500
- Cost Per Thousand Impressions (CPM): Pay based on the number of times your ad is viewed. $25 per 1,000 impressions. Packages begin at $2,500.
- Cost Per Click (CPC): Pay only when users click on your ad. Average CPC ranges from $0.70 to $2.25, depending upon the duration of campaign and approval of ad units.
Note: Rates vary based on ad size, placement, and duration. Please get in touch with our sales team for a customized quote. All Advertisers must be approved before being offered an insertion contract.
2. Category-Specific Advertising
Target your ads to specific website sections to reach the most relevant audience. We usually recommend a run-of-site strategy, which allows ad units to appear throughout the site for maximum visibility, but advertisers can also choose to have ads appear in exclusive categories.
Categories Include:
- Youth Soccer News
- Women’s Soccer
- Men’s Soccer
- International
- Soccer Resources
- Tips & Training
- Soccer Parents
Category-specific placements ensure your message reaches readers with aligned interests.
3. Geotargeted Advertising
Deliver your message to users in specific geographic locations.
Options:
- Country
- State/Region
- City
Geotargeting allows for localized campaigns, enhancing relevance and engagement.
Feature your brand in our weekly newsletter, sent to over 150,000 subscribers.
Options:
- Leaderboard Banner (728×90): Placed at the top of the newsletter.
- Medium Rectangle (300×250): Embedded within the content.
- Dedicated Email Blast: An entire email focused solely on your brand or message.
Our newsletter boasts an average open rate of 14%, ensuring your ad reaches an engaged audience.
Ad Specifications
- File Formats: JPG, PNG, GIF (static or animated)
- Max File Size: 250 KB
- Resolution: 72 DPI
All ads should comply with IAB standards.
Submission Guidelines
- Lead Time: Please submit all creative materials at least 5 business days before the campaign start date.
- Submission: Email materials to [email protected] with the subject line “Ad Submission – [Your Company Name]”.
Contact Us
Ready to elevate your brand with SoccerToday? Contact our advertising team for rates, availability, and tailored packages.
- Email: [email protected]
- Phone: (858) 531-8300
Partner with SoccerToday and connect with a community that lives and breathes soccer and to elevate your brand through strategic sponsorships and custom advertising packages. Engage soccer enthusiasts and industry leaders with tailored campaigns.”
Note: All advertising content is subject to approval to ensure it aligns with our community standards and audience expectations.
FYI: The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.