BODYARMOR’S New Ad Campaign Highlights Hard Work and Driven Athletes
In order to out-work the competition, elite athletes need to be refueled for that second push of their workout. Competing at the highest level requires athletes to be hydrated with products that are proven to work. In its latest media campaign, BODYARMOR highlights how elite athletes call for “one more” rep, referencing the desire to always improve.
SOCCER NEWS: BODYARMOR Sports Drink released its One More media campaign that highlights the deep-rooted passion that propels professional athletes, and youth athletes alike, to strive for more. The campaign features eight superstar athlete partners and investors, including James Harden, Naomi Osaka, Mookie Betts, Sabrina Ionescu, Baker Mayfield, Trae Young, Christian McCaffrey and notable Carlos Vela of Los Angeles FC.
What is it like to star in this series? Unlike other advertising campaign’s this one highlights the value of a player’s work rate and focus. This campaign focuses on the hard work, drive and determination that so many athletes put in behind-the-scenes. BODYARMOR specifically stated:
“From star players to backyard athletes, it’s the hunger to be better and out-work the competition that pushes us to be the best, and BODYARMOR Sports Drink is there to hydrate everyone’s efforts.”
“One More is all about pushing yourself to be better than you were yesterday,” said world class tennis player, Naomi Osaka. “BODYARMOR and I share a similar mentality when it comes to striving to be the best—it’s the passion for more that sets us apart from the others.”
The One More campaign consists of television, digital creative, out-of-home, radio and social media segments. The campaign comes at a pivotal time for the brand as BODYARMOR continues to grow and redefine the hydration category. BODYARMOR has generated more than $1 billion in yearly retail sales.
“BODYARMOR’s new campaign highlights the hard work and determination that goes in behind-the-scenes to be your best, whether you’re training to be a pro or practicing in your backyard.” said Michael Fedele, VP of Marketing at BODYARMOR. “Our athlete investors take that to heart – and are not only dedicated to their sport – but are also uniquely committed to making BODYARMOR the #1 sports drink for generations to come.”
Along with the athletes featured in the One More Sports Drink campaign, BODYARMOR has a superstar roster of partners and investors. BODYARMOR is also the Official Sports Drink for UFC and Major League Soccer.
Media Credit: BODYARMOR
