SoccerToday’s Soccer Locker Review: adidas launches Carnaval Pack
Colorful new soccer cleat collection celebrates Brazil as the Countdown to FIFA World Cup starts
Inspired by the grand tradition in Brazil of an endless and colorful celebration of life, adidas has launched the new Carnaval Pack: a series of sleekly designed cleats inspired by Carnaval; the festival that brings millions of people to Brazil every year.
As if it was not enough that Brazil brings the world great soccer and is the center of FIFA’s World Cup this year, this country is also well known for its legendary ‘party’ called Carnaval which takes place every year in Rio de Janeiro. adidas has taken inspiration from the feathers and ticker tape by producing a special collection of boots colorful enough to grace any stage.
Remincisent of the Samba pack of cleats launched last November, the Carnaval Pack features a blend of colours for each of its four main silos. And, yes, they all have names.
The nitrocharge™ is an all pink boot with a stunning blue paving pattern on the heel.
The predator® is all blue featuring a distinctive green on the back.
The 11pro is green with a striking orange patterned heel and the adizero™ f50 is all orange with a vibrant pink on the back.
What is new? Well it may not help with performance but the cleat looks great on the pitch and even has a reflective treatment on the surface of the boot, designed to catch the light and spread it like Carnaval ticker tape on pitch. There is even a feather design on the heel of each boot which might make one think of Carnaval costumes.
Romain Girard, Designer, adidas Football said: “For the Carnaval Pack we wanted to make sure we brought all the freshness and excitement of the Brazilian Carnaval to the boots. Regardless of the individual features each boot has, they all connected together and were effectively part of a pack, and with the Carnaval pack we feel we have achieved this.”
