Soccer Locker Review: adidas Provides an Edge …. Innovation Takes The Pitch To Keep Players Cool and Raise The Game
Soccer News: In the world of competitive sports, players will do almost anything to get an edge. New adidas apparel lowers your temperature and raises your game – for ever women’s fashion magazines have tried to tell readers that what you wear matters, now there is scientific evidence this matters, at least for athletes performing at top levels.
Today, adidas launch a revolution in active cooling technology, the adidas Climachill™ range.
The range incorporates an innovative fabric using titanium and 3D aluminium cooling spheres. The technology provides an instant ‘chill’ effect to help athletes’s performance in warm conditions lowering their body temperature so they can train harder, run longer, retain their focus and compete better.
Who better to model and promote this new collection?
David Beckham, Climachill™ ambassador said, “Playing and training in extreme conditions can be very challenging both mentally and physically. In my time as a player I have played in cold conditions in the North of England and in very hot climate in the US – weather can really make a difference to an athlete’s performance. The technology used in the Climachill™ range will really help athletes concentrate on their game so they can perform at their best, even in the harshest of conditions.”
adidas understand the importance of temperature management to make athletes better and for the first time used evaporation and conduction methods together. Revolutionary aluminium cooling spheres are strategically located to correspond with the warmest area of the body, cooling skin down upon contact. In addition to the aluminium dots, the groundbreaking SubZero flat yarn contains titanium and is woven throughout the inside of each Climachill™ jersey, delivering up to 36 % more cooling capacity*.
The range was rigorously tested in the state of the art adidas ‘Clima’ chamber, with temperatures as high as 50°C. By using a 35-degree ‘hot plate’ to simulate critical functions of the human skin, adidas were able to determine a pre-selection of functional fabrics to find the ultimate Climachill™ fabric.
The Climachill™ technology goes on sale worldwide from 1 April within various categories including; Men’s, Women’s and Kid’s Training, as well as Tennis and Outdoor wear. The key pieces in the Climachill™ product range are the Men’s Training t-shirt and the Women’s Tennis top.
Heike Leibl, adidas SVP for Training said, “At adidas we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance. The Aluminium Cooling Spheres used in the Climachill™ range provide an instant ‘chill’ effect to keep the athlete at their peak optimum temperature to perform at their best in any conditions.”
About adidas Soccer: adidas is the global leader in soccer and official partner of FIFA World Cup, FIFA Confederations Cup, UEFA Champions League, UEFA Europa League, UEFA European Championships and Major League Soccer. adidas sponsors the world’s top clubs and players including Real Madrid, FC Bayern Munich, AC Milan, Flamengo, Chelsea, Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema, Bastian Schweinsteiger, Jozy Altidore, Omar Gonzalez and Graham Zusi.
