Precision and Performance, On and Off the Pitch
Securing major sponsorships is crucial for the growth and sustainability of professional soccer clubs in the USA. Partnerships with globally recognized brands, like Gillette’s extended deal with the New England Revolution, provide essential financial backing that allows clubs to invest in player development, facilities, and fan engagement. As soccer’s popularity continues to surge in the U.S., these sponsorships enhance the league’s credibility and contribute to the sport’s long-term expansion by attracting new audiences and fostering deeper community connections.
The business of soccer is evolving rapidly, and strong corporate support ensures that clubs can compete at a higher level while fueling the sport’s momentum nationwide. Here is the soccer news on NEW ENGLAND REVOLUTION AND GILLETTE UNVEIL EXPANDED MULTI-YEAR PARTNERSHIP:
The New England Revolution and Gillette have expanded their long-standing partnership. The Boston-based grooming brand has become the club’s official front-of-jersey sponsor ahead of its 30th MLS season.
The New England Revolution and Gillette have announced an expanded multi-year partnership. The iconic men’s grooming brand has become the club’s official front-of-jersey sponsor ahead of its 30th Major League Soccer (MLS) season. This milestone deepens Gillette’s support for the Revolution, a relationship that dates back to the club’s founding in 1996 and spans nearly three decades.
A Legacy of Support and Growth
Gillette, headquartered in South Boston since its establishment in 1901, has been an integral part of the Revolution’s history. It plays a key role in significant milestones—including the 2002 grand opening of Gillette Stadium at a Revolution home game. This latest partnership expansion reaffirms both organizations’ commitment to excellence and community engagement.
Since Gillette first partnered with the Revolution, MLS has seen explosive growth, expanding its fanbase to over 50 million nationwide. The Revolution, in particular, experienced record attendance in 2024, averaging 29,232 fans per home game and surpassing nearly half a million spectators at Gillette Stadium.
Strengthening Gillette’s Global Football Presence
The Revolution’s new jersey sponsorship aligns with Gillette’s broader global football strategy, which includes its recent UEFA Champions League licensing partnership. By prominently featuring its logo on the Revolution’s jerseys, Gillette positions itself at the forefront of football sponsorship, reinforcing its values of precision and performance—both on and off the pitch.
“We are delighted to expand our relationship with Gillette through this new jersey sponsorship, strengthening our relationship with an iconic New England brand that shares our local roots and has been with us since the very beginning of our club,” said Revolution President Brian Bilello. “This exciting new chapter in our partnership will create even more opportunities for Gillette to engage with our loyal fans as they help us grow the game here in New England.”
“Gillette has a long-standing legacy across sports – both in our Boston backyard with teams like the Revolution and globally. We are thrilled to expand our partnership with the Revolution, bringing the presence of the Gillette brand to the forefront of MLS fans and consumers nationwide,” said John Claughton, Vice President of Grooming for Gillette North America. “Together, we share the values of precision and performance, which has made this partnership a natural pairing. Gillette is here to ensure every member of the club and its fans are empowered to look, feel, and be their best on and off the pitch.”
Unveiling the New Revolution Jersey
The Revolution will officially debut their new secondary kit for the 2025 MLS season on Wednesday, February 12, at 11:00 a.m. ET. The jersey, prominently featuring Gillette as the front-of-kit sponsor, will be available at the Gillette Stadium ProShop in Foxborough and MLSStore.com. Fans can get a first look by visiting Revolutionsoccer.net, downloading the Revolution app, or following the team on social media @NERevolution.
Fans will also have the chance to see the jerseys in action when the Revolution concludes their preseason against Hartford Athletic on February 15 at Gillette Stadium. The match will be open to Season Members and streamed live on Revolutionsoccer.net.
Looking Ahead to the 2025 MLS Season
The Revolution’s first official match featuring Gillette as the front-of-jersey sponsor will be their 2025 MLS season opener on Saturday, February 22, against Nashville SC (8:30 p.m. ET). The club will then host their home opener on March 1 at Gillette Stadium against Columbus Crew (7:30 p.m. ET).
Fans can watch every Revolution match on any device without blackouts by subscribing to MLS Season Pass on the Apple TV app. Revolution Season Memberships, multi-game packages, and single-game tickets are on sale now at Revolutionsoccer.net/tickets.
This partnership further strengthens Gillette’s commitment to the sport and community, ensuring that the Revolution and its fans continue to embody the values of precision, performance, and excellence—both on and off the field.
