BMO, LAFC, and Angel City FC Elevate Fan Engagement; Genesis Donates to Youth Sports
Editor’s Note: The business side of soccer plays a crucial role in the sport’s growth and long-term success, especially in the United States. Sponsorships, corporate partnerships, and financial investments from major businesses provide the resources to develop players, enhance facilities, and expand the game’s reach.
As more companies recognize the value of soccer’s passionate fan base and global appeal, their support helps elevate the sport to new heights. Strategic investments in teams, clubs, and grassroots programs strengthen the professional game and build a foundation for the U.S. to become a world leader in soccer. 
A new SoccerToday feature will cover the soccer business news:
Soccer in the U.S. continues to grow. Fueled by significant sponsorships and community investments. And, this is excellent news for our favorite sport.
BMO has launched co-branded fan debit cards with Los Angeles Football Club (LAFC) and Angel City Football Club (ACFC), offering fans exclusive perks. Meanwhile, Genesis Motor North America has donated $300,000 to youth sports organizations at the 2025 Genesis Invitational.
BMO Unveils Fan Cards for LAFC and Angel City FC
The new BMO LAFC Debit Mastercard® and BMO Angel City FC Debit Mastercard® provide discounts on team gear, exclusive event access, and in-game benefits.
“LAFC is built around community and culture,” said Larry Freedman, LAFC Co-President & CBO. Julie Uhrman, Co-Founder of Angel City FC, added, “BMO has shown remarkable commitment to growing soccer in Los Angeles.”
Fans using the cards enjoy:
- 10% off team merchandise
- Exclusive game-day perks
- Priority access to events
Sandy Dunleavy, Regional President, Southern California, BMO, emphasized, “As the Bank of Soccer, BMO is committed to helping fans connect with their teams while making real financial progress.”
Genesis Donates $300,000 to Youth Sports
As part of Genesis Gives, the brand donated $300,000 to First Tee, Girls on the Run, and the U.S. Soccer Foundation, supporting youth sports and wildfire recovery efforts in Southern California. “We are committed to giving back to our communities,” said Tedros Mengiste, COO, Genesis Motor North America.
NWSL Partners with Berk Communications to Expand Visibility
The National Women’s Soccer League (NWSL) has named Berk Communications as its North American public relations agency of record. “Women’s sports have earned their place in the cultural conversation,” said Ron Berkowitz, CEO of Berk Communications.
Berk will focus on raising the league’s profile through strategic storytelling, partnerships, and industry recognition.
Building Soccer’s Future in the U.S.
These partnerships demonstrate soccer’s growing influence and investment in community engagement. From BMO’s fan-focused initiatives to Genesis’ youth programs and the NWSL’s branding efforts, the sport’s future in the U.S. looks brighter than ever.
Source: Press Announcements
