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Continental Tire becomes presenting sponsor of Sunday Night Soccer on MLS Season Pass, continuing to engage fans on and off the field NEW YORK — May 20, 2025 — Major League Soccer and Continental Tire have officially renewed their multi-year partnership, reaffirming one of the league’s longest-running commercial relationships and solidifying soccer’s place at the core of Continental’s U.S. sports marketing strategy. As part of the new agreement, Continental Tire will now serve as the presenting partner of Sunday Night Soccer on MLS Season Pass on Apple TV. The series, a showcase for high-profile matches during the 2025 MLS season, features bilingual studio programming, elevated production quality, and immersive pre- and post-game content — all designed to deepen fan engagement in an increasingly digital era. Continental Tire becomes presenting sponsor of Sunday Night Soccer on MLS Season Pass, continuing to engage fans on and off the field NEW YORK — May 20, 2025 — Major League Soccer and Continental Tire have officially renewed their multi-year partnership, reaffirming one of the league’s longest-running commercial relationships and solidifying soccer’s place at the core of Continental’s U.S. sports marketing strategy. As part of the new agreement, Continental Tire will now serve as the presenting partner of Sunday Night Soccer on MLS Season Pass on Apple TV. The series, a showcase for high-profile matches during the 2025 MLS season, features bilingual studio programming, elevated production quality, and immersive pre- and post-game content — all designed to deepen fan engagement in an increasingly digital era.
  • Soccer Biz

MLS and Continental Tire Extend Partnership, Cementing Soccer’s Role in U.S. Brand Strategy

bySoccerToday
May 20, 2025
Marco Reus' stunning free-kick equalizer in El Tráfico Marco Reus' stunning free-kick equalizer in El Tráfico
  • Men's Soccer
  • MLS

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bySoccerToday
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Top Injury Prevention Tips for Youth Soccer Players This Spring Top Injury Prevention Tips for Youth Soccer Players This Spring
  • Injury Prevention
  • New Jersey Youth Soccer
  • Soccer Biz
  • Tips & Training

How to Prevent Injuries This Spring Soccer Season: Warm-Up and Recovery Tips

bySoccerToday
May 20, 2025
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  • Men's Soccer
  • MLS

MLS May Madness: El Tráfico, Club World Cup Stakes, and Big Broadcast Boosts

bySoccerToday
May 18, 2025
The Evolution of NWSL Leadership: A Timeline of Growth, Challenges, and Change The Evolution of NWSL Leadership: A Timeline of Growth, Challenges, and Change
  • NWSL
  • Women's Soccer

The Evolution of NWSL Leadership: Resilience, Challenges, and Change

bySoccerToday
May 18, 2025
Christen Press has officially returned to Angel City FC' Christen Press has officially returned to Angel City FC'
  • NWSL
  • Women's Soccer

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byDiane Scavuzzo
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  • NWSL
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Is Needing Heart Surgery Enough to Stop a Soccer Game?

bySoccerToday
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Emma Hayes Prioritizes Youth in USWNT’s 2-1 Loss to Brazil as Player Pathway Takes Center Stage Emma Hayes Prioritizes Youth in USWNT’s 2-1 Loss to Brazil as Player Pathway Takes Center Stage
  • International News
  • Soccer Biz
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  • Women's Soccer

Youth Takes Center Stage as Brazil Edges the USWNT in Stoppage Time Thriller

byDiane Scavuzzo
April 11, 2025
  • Men's Soccer
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Molten and Concacaf Unveil Gold Vantaggio 5000: Official Match Ball for 2025 Concacaf Gold Cup

byIsabela Vernier
April 11, 2025
PEPSICO® EXTENDS ITS PARTNERSHIP AS UEFA WOMEN'S FOOTBALL PARTNER THROUGH 2030 PEPSICO® EXTENDS ITS PARTNERSHIP AS UEFA WOMEN'S FOOTBALL PARTNER THROUGH 2030
  • Soccer Biz
  • Women's Soccer

PepsiCo Extends UEFA Women’s Football Partnership Through 2030: A Bold Commitment to Growing the Beautiful Game

bySoccerToday
April 10, 2025

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